This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Landing page
If you’d like to discover how a customer-led marketing strategy can support your business growth and reduce your costs of sale, start your Happy Customer journey today.
The Benefits of Good Customer Relations
Why does your business need Happy Customers?
- It costs 5 times more to recruit a new customer than to retain an existing one
- Existing customers are 60% more likely to buy a new product or service from you
- You can focus your time and resources much more effectively
- Happy customers typically spend more
- Loyalty is a premium you get from customers feeling valued and understood
- Happy Customers will talk to others positively about your business, promoting trust, generating referrals and building your reputation.
Customer Relationship Management
How can you attract (and keep) Happy Customers?
There’s no great secret to effective customer relationship management. It’s about applying simple but solid solutions; a lot of listening and a bit of common sense. Step by step, I’ll help your business to enjoy greater customer loyalty, increased revenue and real direction as well as reductions in your sales and marketing costs.
My packages of support can include:
- Knowing and understanding your ideal customer: I can help you to build profiles of typical target customers or survey existing clients. This information then informs your choice of media channel, platform, content strategy and so much more so you can target effectively.
- Building insight into what really matters to your customers: we can work together to look at your customer journey and how this looks from the outside in. This can include an independent appraisal, competitor comparison study and/or website and social content reviews.
- Defining your business values: it’s important that you know what matters to you in your business, and this comes across in all communication ensuring you pick up customers that reflect these values leading to a respectful relationship.
- Developing a customer communications plan: it’s important that you find ways to engage regularly with your customers, through newsletters, blogs, useful articles, thank-you cards, personal messages and more… Remember that you’re building a mutual understanding, so it takes time and consistency.
- Opening up two-way feedback: give customers every opportunity to share their feelings and feedback on you, in every way possible. If you’ve looked after them, this will be positive and you can ask for referrals, recommendations and reviews which you then use to inform your evolving marketing strategy.
These principles can successfully be applied by businesses of all sizes.
Packages are bespoke to your business needs and you can have me do it all for you, or just be there to hold your hand and walk you through it.
Working with me...
Sign up for free advice, insight and customer experience stories!
Sharing is caring, so I'll be sharing some of the amazing best practice that I come across in my work - and also some of the shockers (that we can learn from). If you are keen to offer the very best levels of service to your customers and clients, sign up for regular updates and pick up some useful tips and tricks from those who do it well, as well as what not to do! x
Latest Blogs
News, tips and articles
No posts found!
First a promise – I’ll only offer to work with you if I think I can really help you! I’m honest and my business is built on happy customers, so it’s no use to either of us if I’m not able to do what you need. If you need specialist help, I’m very happy to refer you to one of my network of amazing colleagues who do what they do very well (or they wouldn’t be on my list!).
Secondly – I love to help…and occasionally I do offer up free taster sessions and/or consultations so please stay in touch with me to be the first to know about any developments. I’ll also offer up some useful resources here as and when I can, so keep checking back or sign up for notifications of new stuff available.
Finally, I’ll do my very best for your business, but you have to commit to listen, put in some of the necessary thinking and work, share and come on board. It’s an easy but essential part of it all working!
If you are not convinced, or not sure how this would work for you – it’s no problem to put you in touch with my previous and current clients for references and recommendations – this is also a fundamental part of what I do.
Thank you (I say this a lot!) x
