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Building real customer relationships results in more business, increased profit and happier customers

Good customer relations aren’t just ‘nice to have’ –
they’re often your single most cost-effective form of business development

With over 20 years’ experience in strategic marketing and business processes, I can help you focus on what really matters:
your customers!

If you’d like to discover how a customer-led marketing strategy can support your business growth and reduce your costs of sale, start your Happy Customer journey today.

get in touch

The Benefits of Good Customer Relations

Why does your business need Happy Customers?

  • It costs 5 times more to recruit a new customer than to retain an existing one
  • Existing customers are 60% more likely to buy a new product or service from you
  • You can focus your time and resources much more effectively
  • Happy customers typically spend more
  • Loyalty is a premium you get from customers feeling valued and understood
  • Happy Customers will talk to others positively about your business, promoting trust, generating referrals and building your reputation.
Inhale the future exhale the past

Customer Relationship Management

How can you attract (and keep) Happy Customers?

There’s no great secret to effective customer relationship management. It’s about applying simple but solid solutions; a lot of listening and a bit of common sense. Step by step, I’ll help your business to enjoy greater customer loyalty, increased revenue and real direction and reductions in your sales and marketing costs.

Some of our strategies might include:

  • Knowing and understanding your ideal customer: I can help you to build profiles of typical target customers or survey existing clients. This information then informs your choice of media channel, platform, content strategy and so much more so you can target effectively.
  • Building insight into what really matters to your customers: we can work together to look at your customer journey and how this looks from the outside in. This can include an independent appraisal, competitor comparison study and/or website and social content reviews.
  • Defining your business values: it’s important that you know what matters to you in your business, and this comes across in all communication ensuring you pick up customers that reflect these values leading to a respectful relationship.
  • Developing a customer communications plan: it’s important that you find ways to engage regularly with your customers, through newsletters, blogs, useful articles, thank-you cards, personal messages and more… Remember that you’re building a mutual understanding, so it takes time and consistency.
  • Opening up two-way feedback: give customers every opportunity to share their feelings and feedback on you, in every way possible. If you’ve looked after them, this will be positive and you can ask for referrals, recommendations and reviews which you then use to inform your evolving marketing strategy.

These principles can successfully be applied by businesses of all sizes.

If you’d like to discuss how we could work together, simply drop me a line.

get in touch

Customer Reviews

What my Happy Customers say

“I really enjoyed working with Lisa. She is professional, organised and always puts the customer experience at the heart of her marketing activity.”
JaneMarketing ManagerUniversity of Bristol
“I worked with Lisa on several projects and found her to have great strategic insight. She can quickly understand complex market situations and customer needs, and make pragmatic recommendations for marketing activity that delivers results.” ​
NamePosition
“Aww Lisa I loved you working with us too – I really felt your commitment to Buffalo 7 and I still do – you were so incredibly easy to work with, just became part of our team and I’m so glad we’re still in touch x Take care 🙂  xxx “
FelicityClient Service DirectorBuffalo7

What to Expect

Working with Your Happy Customer

Hi, I’m Lisa Clennell. I’m very open and friendly, so I love to chat, but I’m at my best with a coffee at the ready, so please book in a slot.

I enjoy listening to your business stories and the challenges you face, so I’ll gladly spend time with you to see if I can help and I will be honest if I think you need a different specialist support.

If we are both happy to work together, I can offer various options according to budget, time frames, and our collective thoughts about where the business will see most benefit.

I’ll work out a strategy with you, and offer advice and recommendations on your next steps.

Then, I can either work with you/your team to ‘coach’ you through it or, if you prefer, I can manage the project on your behalf.

Lisa Clennell
Lisa Clennell, Founder

Free Customer Experience Advice

Complete my short ‘customer check-in’ questionnaire and get a free report on some of the steps you could take to improve your customer experience.

Yes, please!

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